upGrad

Offline Certificate in

Digital Marketing

Master industry-relevant tools, receive mentorship, and access career support all in one program.

  • In‑Demand Skills: Facebook Ads Manager, WordPress, CleverTap, Google Analytics

  • Expert Mentorship: Learn from seasoned professionals

  • Projects: Solve real-world challenges

  • Career Support: 360° support + interview opportunities*

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150+ Hours
Classroom learning
100+ Hours
Placement training
20+
Projects
10+
Tools

Key Highlights of Digital Marketing Program

Why This Program Will Kick Start Your Marketing Career

Highly Experienced Faculties from top-tier Institutes

Build a portfolio demonstrating digital marketing mastery

Work on real brand case studies and hands-on live projects

Earn a credential that validates your skills to employers

Get guided internships from our partner companies such as: Uber, Practo, TeachforIndia

360° Career Support – resume help, interview prep and job placement

Curriculum

Learn with a
World‑Class Curriculum

Digital Marketing Landscape

This course imparts essential skills in marketing fundamentals, digital marketing channels and metrics analysis, web presence design, hands-on blog creation, and applications of ChatGPT for digital content creation and interaction.

Topics covered:

  • Fundamentals of Marketing
  • Digital Marketing Channels and Metrics
  • Mamaearth Case Study
  • Building a Web Presence & Blog Project
  • Introduction to ChatGPT

Digital Channel Deep Dives‑1

This course delves into social media marketing strategies, including practical assessments, culminating in a live project. It also covers essential aspects of SEO with real-world applications, and introduces personalization and prompt engineering using AI.

Topics covered:

  • Social Media Marketing
  • Mauka Mauka Campaign & Blinkit Case Study
  • Social Media Marketing - Live Project
  • Search Engine Optimisation & SEO Live Project
  • Personalisation and Prompt Engineering using AI

Digital Channel Deep Dives‑2

This course provides practical skills in Search Engine Marketing, Display, and Email Marketing, content marketing insights, and AI in digital content creation, enabling you to execute digital marketing strategies effectively through hands-on projects.

Topics covered:

  • Search Engine Marketing & SEM Live Project
  • Display Advertising
  • Email Marketing & Email Marketing Live Project
  • Content Marketing
  • Content Creation in Digital Marketing using AI

Digital Analytics and Integrated Strategy

This course teaches integrated digital marketing strategies, web data analysis through live projects, and advanced AI tools like ChatGPT. It also prepares you for freelancing, handling case studies, and acing interviews, equipping you for a successful digital marketing career.

Topics covered:

  • Integrated Marketing Strategy in the Digital World
  • Web Analytics & WA Live Project
  • Marketing with Advanced AI
  • How to be a Freelancer
  • Tackling Case Studies & Interviews

Learn by Doing

Projects

Build Your Digital Marketing Portfolio, a Mentor-Led Industry Project

Gain practical experience by tackling real-world mentorships from leading brands

Social Media Plan
Social Media Plan

Craft a comprehensive social marketing strategy centered around the art of storytelling. Your task includes developing an Instagram aesthetic that resonates with your chosen narrative style and creating a compelling video documentary...

Research and Analysis Visual Aesthetics
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Marketing Plan
Marketing Plan

Develop a cause-based marketing plan tailored for a marathon event. Through this project, you'll learn to create impactful campaigns that resonate with target audiences, fostering brand loyalty and engagement...

Strategic Alignment Impact Measurement
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Community Engagement Plan
Community Engagement Plan

Develop a community engagement plan tailored for a local sports club. Recognizing the vital role of sports clubs in community health and cohesion, you will explore strategies to build and nurture a loyal and active community...

Engagement Strategies Community Building
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Accelerated DM Certification Program

Whom will you learn from?

Sakhee Dheer

Sakhee Dheer

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Head of Marketing Google, APAC

Past Experiences: Head of Digital Marketing - META APAC | Advisory Committee and Associate Faculty - Singapore University of Social Sciences… Read More

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Prashanth Balasubramanian

Prashanth Balasubramanian

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Head of Strategy and operations Meta, India

Past Experiences: AVP Siemens Consulting | Manager - Bain & Company | Design Engineer - Texas Instruments

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John Doe

John Doe

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Digital Marketing Lead, Example Inc.

Past Experiences: Senior Marketer at Example | Digital Strategist at Demo Corp.

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About upGrad Digital Marketing Program

Anyone who is looking to enhance their qualification with an advanced certification, boost their employability and increase their chances of landing a new-age job in Data Science, Gen AI with improved opportunities for career growth. (Do not take a gap)

High School Diploma or 10+2

The admissions process is completely online. The following are the key steps in the application process:

Step 1 - Fill Application form: Fill out an application giving your basic profile details.

Step 2 - Shortlisting and block payment: Once shortlisted, pay a block fee (Non-refundable).

Step 3 - Offer letter and payment: Balance to be closed within 7 days or batch start date whichever is sooner.

This module introduces the fundamentals of data science, including key concepts and industry relevance.

The course includes modules on Python, Machine Learning, Gen AI applications, Data Visualization, and more.

The block payment is non-refundable. Full refunds are only issued in cases of admission cancellation before course commencement.

EMI and loan assistance options are available through partnered financial institutions.

upGrad Learner Support

Talk to our experts. We're available 24/7 to guide you.

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